Automate every customer touchpoint, step by step.
Relay lets operations teams design workflows that react to orders, leads and payments — routing each message to the right channel, waiting for replies, and asking a human when it matters.
No credentials needed to try it — messages go to a built-in sandbox outbox until you connect a provider.
Everything you need to run customer workflows
A focused set of building blocks that each do one job well — and work together without glue code.
Rule-based orchestration
Conditions, switches, delays and wait-for-event steps let you build complete journeys without writing code or relying on AI.
Best-channel routing
Reach each customer on WhatsApp, SMS, email, push or voice based on what they have on file and what they opted out of.
Human approvals
Pause a run until a teammate approves it from the inbox, with optional auto-approval under a threshold you set.
Step-by-step run history
Every run records the input, output, chosen path and timing of each step, so you can see exactly what happened.
Versioned publishing
Edit a draft safely while the published version keeps running. Roll back to any earlier version in one click.
AI when you want it
Add AI classification, drafting or a knowledge-grounded agent to a workflow — or leave it out entirely.
From idea to live workflow in four steps
Pick a trigger
Start from a webhook, a schedule or a manual run.
Add steps
Drag in messaging, logic, data and approval steps, then connect the paths.
Test with sample data
Run the draft and inspect every step before anything reaches a customer.
Publish
Activate the workflow. Webhooks and schedules start running the published version.
Thirty-seven starter workflows, ready to run
The demo workspace ships with 7 core journeys plus 30 more for commerce, messaging, support, data and AI — all built from the same palette you use in the editor.
Commerce
Order shipped, cart recovery, WhatsApp templates, pickup push, late-delivery voice.
Sales & support
Lead follow-up, NPS, tickets, SLA clock, voice menu, win-back email.
Messaging
Welcome series, inbound STOP, merge email/SMS, wait until morning.
Operations
Daily digest, RSS to Slack, on-error alerts, catalog compare, markdown briefing.
Data & finance
CSV dedupe, line items, JWT ack, wait-for-payment, Stripe sandbox lookup.
AI-assisted
Support triage, reply drafter, booking assistant and lead scoring — only when you want AI.